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Foto Business Away 2011 Second Year of Business chodowy 2012 Snadno dows med who wobec to es pot www.glo 2008 Third Year of Business The Holoch podprsen the words edeceder that he was born to subscribers Off to the Racest Hinged on the East Coast of December 2012. Helle vedcover the country in September 2014. short time since the melody become one of the largest players nem tart 20.000 and 30.000 HelloFresh focuses produced from seed forces by creating long dreams through the Wednesday roote coupled with low S. Whisbets formand over at women with 5 percent and can be buy where there with minimal This model has the benefit for wing wryder is expect on the products and allowing Helish to prices a level where luctus tons on the OPENING CASE QUESTIONS 1. Knowledge: Do you consider HelloFresh a form of disruptive or sustaining technology? 2. Comprehension: Is HelloFresh an example of Web 1.0 or Web 2.0? 3. Application: Describe the business model HelloFresh has implemented. 4. Analysis: Describe the revenue model HelloFresh has implemented. 5. Synthesis: What is HelloFresh's competitive advantage? 6. Evaluation: What are the security and trust issues surrounding HelloFresh? opening case study Hello Fresh, Hello Delicious HelloFresh is at the forefront of disrupting a multitron.comdustry at the very begin ning of its online transmon HelloFresh is a truly local food product.lysoited to ind vidual tastes and meal-time preferences offering delivery of a box of delicious food with recipes to enable easy and enjoyable meal preparation for a weekly to HelloFresh aims to provide each and every household events with the opportunity to enjoy wholesome home-cooked meals with no planning, no shopping, and no hassle required. Everything required for weeknight meatscarefully planned, tocally sourced, and delivered to your door at the most convenient time for each subscriber Behind the scenes a huge data driven technology platform puts us in the prime position for disrupting the food supply chain and for fundamentally changing the way consumers shop for food. HelloFresh has local founders across the globe who are able to leverage the global platform and at the same time ensure that the HelloFresh product in each market truly reflects the local community HelloFresh offers consumers three different subscription services aimed at vegetar lans, families, and couple households that provides them with the ingredients to cook three to five meals during a week. Every week, customers choose their meal plan before Wednesday and select a delivery day between Sunday and Tuesday for their weekly meals to arrive. By koeping simple on the customer side of their operations, it liber ates HelloFresh to execute in a highly efficient manner with long lead-times and low Inventory stock HelloFresh is relentless about finding efficiencies in their supply chain and that is most evident in the delivery of their products as they concluded they would be better off not allowing their customers to choose their delivery time slots. By simply omitting this option, it enables HelloFresh to optimise their routes and delivery schedule, which ensures that van drivers can reach the maximum number of homes while travelling the minimum dis- tance and spending the least time on delivery. This has been credited to saving HelloFresh 40 percent in fuel costs and increasing deliveries fourfold with only 50 percent more vans. Dominik Richter has been CEO since starting HelloFresh in 2011. He has responsibility for keeping a general oversight of the business and strategy. Prior to HelloFresh, Dominik worked with Goldman Sachs in London. Dominik graduated with a degree in International Business in 2009 and from the London School of Economics in 2010 with a master's in Finance. Thomas Griesel has been responsible for the logistics and operations behind HelloFresh since founding it with Dominik in 2011. Previously, Thomas had spent time at OC&C Strategy Consultants and worked on a range of his own businesses and ideas. He graduated from with a degree in International Business Administration in 2009 from the London Business School in 2010 with a master's in Management. Title Page Executive Summary Situation Key issues Complication The Opportunity or Challenge Alternatives Decision Recommendation Quantitative impacts Qualitative impacts Implementation Risk Mitigation Performance Metrics Summary & Closing Appendices