Question: Explain what goodwill means when valuing a business, why it is important to consider, and discuss the different types of goodwill. In a real life

Explain what goodwill means when valuing a business, why it is important to consider, and discuss the different types of goodwill. In a real life purchases, give some examples how goodwill can be retained between seller and buyer of a small business. Give examples for your answer.

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