Question: Explain what is the VALS Assessment? 2 . ) Choose and define 2 of the 8 distinct types of the VALS Assessment. 3 . )

Explain what is the VALS Assessment?
2.) Choose and define 2 of the 8 distinct types of the VALS Assessment.
3.) How might this assessment help a marketing manager develop target market definitions as well as strengthen product design?
4.) What could be a potential shortcoming of the VALS Assessment?
5.) If you were to retake the VALS survey ten years from now, do you feel that your results may differ? Why?

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