Question: Explain which research method ( quantitative or qualitative) Pepsico should use for its new Wine Cooler (Alcoholic Drink). Explain why you think this is the

Explain which research method ( quantitative or qualitative) Pepsico should use for its new Wine Cooler (Alcoholic Drink).

Explain why you think this is the best method that will allow them to identify its recommended market segments (i.e target audience) it plans to promote the wine coolers alcoholic drink to.

Explain how will this research be conducted

Identify the market Segmentation ( Complete demographics of target audience) for PepsiCo's new Alcoholic drink. Explain in detail, why you recommend this target audience

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