PepsiCo case study

Please answer all 7 questions. This question has been posted and only the first question was answered.

PepsiCo is launching a new wine cooler (alcoholic drink) in the market.

1. Explain which market research method ( quantitative or qualitative ) PepsiCo should use for its new product?

2. Explain why the chosen method is the best method which will allow the company to identify it recommended market segments (i.e target audience) The company plan to promote it wine cooler drinks (alcoholic drink) to.

3. Explain how this research will be conducted by the company.

4.Create a market segmentation and Identify a new target audience for PepsiCo wine coolers.

5.Explain in detail why you recommend this target audience. Be sure to include detailed attributes of your proposed target audience. Looking for more than just gender, age, income, location.

6 Prepare a marketing Mix ( four Ps) Price, product, place, and promotion.

7. Which advertising campaigns will you recommend and why did you choose them? note It should make sense to your target audience and your recommendation.