Explain why each option matches.

Situation Analysis into a SWOT Analysis Read the overview below and complete the activities that follow. The marketing manager must perform a complete situation analysis of the environment within which the marketing plan is being developed. Categorize the following statements into the SWOT component of the situation analysis as instructed. This activity is important because marketing managers must be able to perform a complete situation analysis of the environment within which the marketing plan is being developed, and summarize the key findings in a SWOT analysis. The goal of this exercise is to demonstrate an understanding of how a situation analysis can be summarized into a matrix of strengths, weaknesses, opportunities, and threats-a SWOT analysis. Upon completion of the situation analysis, a convenient way to summarize key findings is into a matrix of strengths, weaknesses, opportunities, and threats-a SWOT analysis. Internal analysis reveals strengths and weaknesses, while external analysis points to potential opportunities and threats. Read the statements. Drag and drop each item into the correct spot within the chart. Strengths Weaknesses Devereaux Fabrics Wheeler & Associates Opportunities Threats Perry Computers Parker Delivery Reset Wheeler & Associates, a human resources partnership, competes in a market that has maintained a 15 percent growth rate for two years. Devereaux Fabrics, a textile company, has consistently lost financial resources over the past three years. Perry Computers, a computer hardware manufacturer, has a state-of- the-art manufacturing facility and a talented workforce. Parker Delivery, a small delivery company, opened a new retail location in an enticing part of town; however, one of their largest competitors recently opened one of their stores nearby