Explain why the effectiveness of advertising measurement has become such an important tool for companies within their

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Explain why the effectiveness of advertising measurement has become such an important tool for companies within their marketing strategie?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Dec 19, 2023 03:39 AM

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Explain why the effectiveness of advertising measurement has become such an important tool for companies within their

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The effectiveness of advertising measurement has become a crucial tool for companies within their marketing strategies for several reasons 1 Accountability and ROI Performance Evaluation Measurement a... View the full answer

Global Marketing management

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