Explaining Your Research Results $-$ Google Chrome

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Decision Point: Explaining Your Research Results

In the next meeting with the director, you discuss your choice for what you think should be done first. He says, $"$We have decided to investigate how the consumer sees the Simply Yours brand in relation to their actual and real self."

After completing the research, you find that there is indeed a disconnect between how consumers see themselves and how they perceive the Simply Yours brand. Many consumers see the clothing as stylish with a good fit, but do not see the clothes as being as natural and ecofriendly$-$looking as some of the competitors' clothes. One consumer was quoted as saying, "I see myself as an environmentalist, and when I wear Simply Yours organic clothes I do not feel like myself."

How would you analyze and explain these results to the director?

Select an option from the choices below and click Submit.

Consumers see the product as stylish with a good fit.

Consumers feel that the product does not look organic and natural, so they perceive that Simply Yours is not consistent with their ideal, ecofriendly self.

Consumers want less stylish organic clothes.

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