NTUC Enterprise is set to acquire home-grown brand Kopitiam as part of its social mission to ensure

Fantastic news! We've Found the answer you've been seeking!

Question:

NTUC Enterprise is set to acquire home-grown brand Kopitiam as part of its social mission to ensure that cooked food remains affordable and accessible to Singaporeans. The transaction - the value of which has not been disclosed - is expected to be completed by the end of this year, subject to regulatory approvals.

The acquisition will see NTUC Enterprise buying all Kopitiam Investment and its subsidiaries. They span 80 outlets comprising 56 foodcourts, 21 coffee shops and three hawker centres, as well as two central kitchens. Among them is the famous Lau Pa Sat Festival Market in Raffles Quay, which Kopitiam acquired in 1995. The group serves about 350,000 meals a day, employs more than 1,000 staff and manages more than 1,000 food stalls. Founded in 1988, Kopitiam is considered one of the largest players in the industry. Market observers say its business could be worth a significant amount: The largest coffee shop operator in Singapore, Kimly, has a market value of over $300 million.

NTUC Enterprise is the holding entity and single largest shareholder of NTUC Social Enterprises, which includes NTUC Foodfare. NTUC Foodfare manages 14 foodcourts, 10 coffee shops and nine hawker centres. The acquisition complements NTUC Foodfare, Mr Kee Teck Koon, executive director of NTUC Enterprise, said in a joint statement with Kopitiam. He said Kopitiam and NTUC Foodfare share the common objective of making quality cooked food affordable and accessible to all. "We will leverage our combined strengths to contribute to improving the vibrancy and resiliency of this daily essential sector in Singapore," he added.

Kopitiam Investment chairman Lim Bee Huat noted in the statement that Kopitiam came from humble beginnings. He said both Kopitiam and NTUC Enterprise are committed to protecting the interests of their customers and livelihood of stall tenants. "We are confident that NTUC Enterprise will bring Kopitiam to new heights in serving our community," Mr Lim said.

Upon completion of the acquisition, NTUC Foodfare and Kopitiam will continue to operate separately, with their management teams and employees remaining in place. Customers, employees, stall tenants and other stakeholders can be assured that business will continue as usual, said the joint statement.

It added that both entities will seek synergies, including the use of technology. Kopitiam said its popular prepaid stored-value cards for cashless dining, used by about 1.8 million cardholders across Singapore, can still be used at all its outlets. When asked if stall rentals would be affected, a Kopitiam spokesman said: "Separately from the acquisition, lease renewals and pricing are regularly reviewed as part of the ongoing business operations."

Currently, every stall at NTUC Foodfare coffee shops offers a budget meal starting from $2, while stalls at the three new hawker centres it manages have meals from $2.80. The statement said NTUC Enterprise is "dedicated to helping Singaporeans stretch their dollar" and that, together, NTUC Foodfare and Kopitiam will "strengthen our ability to provide affordable cooked food, thereby carrying out our social mission of moderating the cost of living".

It added that NTUC Enterprise is exploring ways to extend some of its existing initiatives, such as increasing the number of Rice Garden stalls. These stalls in hawker centres and coffee shops sell mixed rice dishes at $1.50. The statement said that last year, Rice Garden served more than 4.5 million meals. Other potential new initiatives include the extension of healthier food options, such as the distribution of diabeticfriendly meals.

When contacted, the BreadTalk group, which owns the Food Republic chain with 14 foodcourts here, based on its website, declined to comment. Food Junction, which has a network of more than 16 foodcourts across Singapore and Malaysia, also declined to comment. Koufu could not be reached for comment, and the Fei Siong Group, which owns more than 130 food outlets, also did not want to be interviewed.

It is not clear how the acquisition will affect Kopitiam staff, and whether some jobs could become redundant.

Questions - Please state your justification on your choice of answer and the otherwise. Kindly cite your answers accordingly for my future reference.

References: Phillips, J. M., & Gully, S. M. (2015). Strategic staffing (3rd ed.). US: Pearson Education

1) Discuss the possible business strategy that NTUC Foodfare is pursuing through this acquisition and explain how this business strategy supports the company's competitive advantage. Recommend TWO (2) workforce planning strategies that would be aligned to this business strategy.

2) Discuss the organisational and product life cycle of the cooked food business and how this affects staffing of the merged organisations.

3) Explain the approach the merged organisations should take in forecasting its labour supply. Given this approach, recommend TWO (2) methods to forecast the labour supply for the merged organisations