Question: Facebook decides which ads to show based on eCPM, effective Cost Per Mille. How is this calculated?Oa . Past ad spending / fansOb.Bid amount x

Facebook decides which ads to show based on eCPM, effective Cost Per Mille. How is this calculated?Oa. Past ad spending / fansOb.Bid amount x number of prior clicksOc. Bid amount x click-through rateOd.Past ad spending / past clicks

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