Facing stiff competition in the e$-$ reader market, SmartReads wants to protect its competitive advantage by increasing the perceived value of its readerSmartReads's best strategy to accomplish this would be to Multiple Choice increase the cost of production to add innovative new features. highlight the number of celebrities who use SmartReads e$-$readers lower the retail price of its e$-$reader to attract new customers try to imitate some of the features found in competing products.