Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Factor 3 Establish the mission, vision, and values statements Assess the current reality Fermulate corporate, business, and functional strategies Execute the strategies Maintain strategic control ICE Bill and Vance need to develop a one- to five-year strategy that communicates Enjuba's general goals as well as how the goals will be achieved. Facthg 1 Factor 2 Factor 3 Factor 4 Factor 5 Bill and Vance complete an assessment of the market. Factor 1 Factor ctor Factor 3 Factor 4 Factor 5 "Enjuba exists to better represent the quality and handiwork of the African people through fair trade that benefits the producers, customers, and society at large." Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Bill and Vance must consistently review the market offering against their original plan to ensure that their product is unique and being produced and marketed effectively. or 1 Factor 2 Factor 3 Factor 4 Factor 5 Bill and Vance intend to put their plan into place and implement it by overcoming any market resistance. Factor 2 Factor 1 Factor 3 Factor 4 Factor 5