Fage Question 9 (3 points) When Fred Smith started Federal Express company in 1971, he created a new industry called overnight shipping. A ___ strategy involves creating a new, untapped market rather than competing with rivals in an existing market blue ocean disruptive foothold O fast follower didactic Question 10 (3 points) Which of the following best describes multipoint competition? situation where rivals launch lower-end brands to protect devaluation recognizes