Question: Failing to influence consumers can have devastating consequences for businesses. In this module we are exploring some of the challenges involved in influencing consumers in

Failing to influence consumers can have devastating consequences for businesses. In this module we are exploring some of the challenges involved in influencing consumers in a way that is favorable. Develop a main response, in which you address the following:

  • Given what you know about consumer behavior and marketing strategy, why is it so difficult to determine the reasons for strategic failure to influence consumers?
  • How can firms minimize the likelihood of failure to influence consumers?
  • What pitfalls might a firm need to consider? Use examples to support your ideas.

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