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are favorable factors or trends in the external environment that the company may be able to exploit to its advantage Select one: O a. Weaknesses. O b. Strengths. c. Opportunities. O d. Threats. Channel members add value by reducing the time, place and possession gaps. Select one: O a. True O b. False involves the transportation and movement of goods: Select one: O a. Pricing O b. Strategy O c. Promotion O d. Logistics Advertising must be kept separate from other promotion tools to reach to an effective marketing communication. Select one: O a. True b. False Advertising must be kept separate from other promotion tools to reach to an effective marketing communication. Select one: O a. True O b. False