Question: Fear appeals can backfire when: the audience does not understand the source of the threat. the message is so extreme that it is not credible.

Fear appeals can backfire when:
the audience does not understand the source of the threat.
the message is so extreme that it is not credible.
the target audience does not believe they can escape the threat being presented.
the spokesperson is not scary en wigh.
 Fear appeals can backfire when: the audience does not understand the

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!