Features vs$.$ Benefits in Marketing: What$$s the Difference?

$1.$ Watch this video.

$2.$ Discuss what you think is more important; features or benefits to a consumer? How could a company use both to draw in customers? How could a company use one or the other to differentiate themselves from a competitor?

$3.$ Can you think of a company or product that uses both benefits and features effectively? Don's use Apple$/$iPhone$!$ Think of another product.

$4.$ Don't forget to reply to at least $2$ other classmates for full credit.