FedEx Corporation (FedEx) and Lalamove are both logistics and delivery companies. FedEx has employed 547,000 employees, whilst

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FedEx Corporation (FedEx) and Lalamove are both logistics and delivery companies. FedEx has employed 547,000 employees, whilst Lalamove has 1,400. For the same products or services, small and large companies typically charge different prices.

(a) Justify the best pricing method for FedEx, and for Lalamove.

(b) If FedEx needs to increase its prices in responding to market changes. Explain the price increase strategies that FedEx can adopt.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Apr 03, 2024 07:08 AM

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FedEx Corporation (FedEx) and Lalamove are both logistics and delivery companies. FedEx has employed 547,000 employees, whilst

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International Marketing And Export Management

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