FedEx vs UPS: FedEx is operationally excellent, yet this does not translate into financial excellence. This disparity invites us to consider the possible reasons, and to reflect on the long-term implications: If you favor FedEx, probe the disparity between operational and financial standards of excellence. If you favor UPS, reconcile your view with the conventional wisdom about FedEx's operational excellence. The purpose of this question should be to reflect on the normative implications of financial and operational performance.