Fernando is a marketer working at a tech company. Not listening to his objections, the company released their newest Gadget$-$X and sales performance is very poor. His boss says: "I don't know how this could have gone wrong! We conducted $12$ focus groups across the country and they all pointed out to a successful product launch!" What is wrong with the statement of Fernando's boss?

The statistical data resulting from the focus groups was not statistically significant

Exploratory research should not be used to come up with final marketing decisions

The number of focus groups was too large, causing confusion in interpreting the results