Fill in the External factor evaluation (EFE) matrix for the company you have chosen. Determine the needs and sources for competitive intelligence, promote and facilitate discussions of potential Opportunities & Threats Guidelines to task The first part of the SWOT-analysis requires looking outside the company at issues that management cannot control but can manage to enhance or reduce their impact on the business. External factor evaluation (EFE) matrix is a strategic management tool often used for assessment of the current business conditions. Using the EFE matrix, the company's management can identify the key external opportunities and threats that are affecting or might affect it. The process of development of the EFE matrix is completed in the five steps. External factor Opportunities 0 02 Threats .... On Total T T2 **** Tn Total Total weighted score EFE matrix Weight WO WO won wOn WT1 WT2 ..... wTn [WTn 1 = [ WOn + [wTn Rating rO rO .... rOn rT rT2 rTn Weight score WO x rO WO2 x rO won x ron (wOnx ron) WT x rT WT2 x rT2 wTn x rTn (wTnx rTn) (wOn x rOn) + + (WTnx rTn) Step 1. Identification of key external factors and divide them into two groups: opportunities and threats. Step 2. Weight determination for each factor. The value of each weight should be between 0 and 1 according to the following rules: "0" - the factor is not important;