Fill in the words from the drop$-$down list that best complete the following passages.

After marketers select a select answer $,,$ they direct their company's activities toward marketing strategies built around four variables, often referred to as the select answer

The variable of select answer $,$ may involve decisions about customer service, package design, brand names, and trademarks, patents, and warranties. The variable of select answer $,$ may include decisions involving modes of transportation, warehousing, inventory control, order processing, and selection of marketing channels. The variable of select answer is broadly defined as communications to a firm's buyers about their products.