Final $1 - T2 2021 Compatibility Mode] - Word References Mailings Review View Tell me what you want to de NA ... 29 Aalbcdi Abcd AaBBC ABC ABC ABCD dortbed Amy. A. Ezt. Normal No Spac. Heading! Heading 2 Tele Subtitle Subtlem To Paragraph Style The Business Problem Your how the centrale dhe te bind where Card debit cards to the art phone, and thenemit. Anyone who perditshadowany why it popular With sievich Ama od make a purchwch wel.podule well as all of the The data tha served for any number of purposes Tur Medtech Dec (www.adida mom word dat we drama Thom the tant dels in the Meltech.com phone number and mul Medicine come m thee a teriel the turpom for the computer, material Media 20 Metaal en A this crew wideo The company that when dawem obdobie netic w tuttet 1 Deset to the book 16 290 Adi . O 3 DOLL Final S1 - 12 2021 Compatibility Mode] - Word erences Mailings Review View Tell me what you want to do Aa ... 21 aya Aa Bb CDI ateDdl AaBbc AaBb AaBBC AaBbcc folcd lotw Normal No Space Heading 1 Heading 2 Subtle Im Empa Subtitle .: Title Styles Paragraphs fall de 1. Dette with an IT set to the web 10.50 2 tablet 100 o DAL Delete Priser Insert F12 F10 F11 FB 79 p Your data shadow is the collection of traceable data that is left behind after you use technologies such as credit cards, debit cards, toll booths, smart phones, and the Internet. As you use these technolo- gles over time, your data shadow constantly increases. For example, when you visit a popular Web site such as Amazon and make a purchase using a credit card, several pieces of data regarding your transaction are captured, stored, and remain as a digital record of the activity. The data that are pre- served may be used for any number of related business purposes. For Mediatech Direct (www.mediatechdirect.co.uk), a direct mail fulfillment company, the most common use of its customers' data shadows involves direct mail marketing. Therefore, the most important data in the Mediatech systems involves customer contact information-addresses, phone numbers, and e-mail addresses. Mediatech uses this contact data to establish points of con- tact with its customers. These data constitute the vital link that provides sales opportunities, and ultimately revenue for the company. Clearly, then, maintaining accurate data is critical to Mediat- ech's success. In 2008 Mediatech dramatically expanded its capabilities and scope of operations. Although this expansion created new profit potential, it also contributed to widespread data errors. The company discovered that much of its customer data had become degraded: that is, the data were either incomplete or obsolete. In many cases, the Mediatech data warehouse con tained multiple entries for the same customer, with different addresses, phone numbers, and e. mail contacts. In other cases, customer contacts were incomplete, missing postal street addresses, or containing only partial e-mail addresses. In all cases, the results were the same namely a lost point of contact and thus a lost sales opportunity. An analysis of the Mediatech data warehouse estimated that almost 5 percent of that data degraded each month. If that rate of error was left unchecked within one year approximately half of all of customer contact information would be fully deteriorated 2. What measurable results can be obtained due the implementation of IT solution [Hint: Explain in terms of quantitative results such as operational records, financial savings, and qualitative results such as efficient operations management] [100-150 3. What did you learn from this case? [Hint: Explain in terms of business digital transformation, business growth opportunities, data management challenges and available technologies] [150-200 words)