FINAL CASE STUDY ASSIGNMENT

The major assignment for this course will be writing a case study research paper in public relations or solving a case problem in a real$-$life case. Your paper should be $8-12$ pages, with an additional two pages of references. Set the type in a flush left, justified format and use a $12-$point Times New Roman typeface. $1\mathrm{.}5$ spaces between sentences. Students are to follow style guidelines in the Publication Manual of the American Psychological Association $($APA$)$

The paper must research cases pertaining to an organization $$ public, private, nonprofit $$ not an individual. You will submit your paper on Moodle.

The case study research paper may cover any issue within the public relations field, including the following:

Crisis communications

Government Relations

Customer relations

Employee relations

Investor relations

Reputation management $($organizational$,$ not individual$)$

Product Launch

Corporate social responsibility, rebranding, repositioning or change management

Political campaign