final sales presentation project phase 1

Final Sales Presentation Project Phase 1 PRODUCT CONCEPT Product concept What product, benefits and value are you selling? Select an existing product or ideate a new product to fulfill unmet needs. Identify the following for your chosen product and the top competi - Marketine Mix - Product: features, advantage, benefits - Price - Place - Promotion. - Your chosen product - Top 2 competitors - Company and brand history (value, competitive advantage) - Market Analysis: Conduct a SWOT Analysis Target Market (Buyer) Who is the target of your sales process? - B2B: Identify one prospective organization to sell - B2C: Develop a consumer persona for your product - Use segmentation factors: demographic, geographic, psychographic, benefit, behavioral) Final Sales Presentation Project Phase 1 PRODUCT CONCEPT Product concept What product, benefits and value are you selling? Select an existing product or ideate a new product to fulfill unmet needs. Identify the following for your chosen product and the top competi - Marketine Mix - Product: features, advantage, benefits - Price - Place - Promotion. - Your chosen product - Top 2 competitors - Company and brand history (value, competitive advantage) - Market Analysis: Conduct a SWOT Analysis Target Market (Buyer) Who is the target of your sales process? - B2B: Identify one prospective organization to sell - B2C: Develop a consumer persona for your product - Use segmentation factors: demographic, geographic, psychographic, benefit, behavioral)