Question: Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing. A. Why would these different brands employ different

Find 3 different brands that would use 3 different types of media scheduling: Continuous, Flighting and Pulsing.

A. Why would these different brands employ different types of scheduling? Isnt it better to have continuous advertising to keep customer interest alive? Discuss.

B. Choose one of these brands. If you were the marketing manager of this brand, which major media types would you use? Why?

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