Question: Find a book about big data analytics to summarize the following topics 1. Explain how big data interacts with digital (social media, consumers buying habits,

Find a book about big data analytics to summarize the following topics

1. Explain how big data interacts with digital (social media, consumers buying habits, human behavior patterns, online advertising) marketing. 2. Discuss how today's marketing environment influences how managers make decisions. 3. Explain one global implication of the topic mentioned in the article

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