Question: Find an advertisement you like on YouTube. Post the link to the advertisement and answer the questions below: What are the objectives of the advertisement?

Find an advertisement you like on YouTube. Post the link to the advertisement and answer the questions below:

  • What are the objectives of the advertisement?
  • Who is the target market?
  • What is the desired response?
  • What is the message
  • What is the channel(s)? (i.e., is this just a video, or is it part of a larger campaign)
  • Is the advertisement likely to be affected by noise? Why or why not? Be specific.
  • Is the advertisement likely to be affected by field of experience? Why or why not? Be specific.
  • Note: field of experience = what you have to know to understand the ad. For example, if they make a reference to a TikTok song/dance, then for the message to be decoded properly (i.e., for people to understand it), they need to know about TikTok and the song/dance referenced, otherwise that component is lost on the audience).
  • Evaluate the effectiveness of the advertisement

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