Question: Find the paper Consumer values orientation for materialism and its measurement: Scale development and validation, written by Marsha Richins and Scott Dawson. a. Provide an

  • Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson. a. Provide an overview of the dimensions and elements of Richins and Dawson’s materialism scale . b. Use Bruner, Hensel, and James’ the Marketing Scales Handbook to find at least two other materialism scales. Compare the scales you have found with the Richins and Dawson scale.

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