Question: Find the paper Consumer values orientation for materialism and its measurement: Scale development and validation, written by Marsha Richins and Scott Dawson. Provide an overview

Find the paper ‘Consumer values orientation for materialism and its measurement: Scale development and validation’, written by Marsha Richins and Scott Dawson.

Provide an overview of the dimensions and elements of Richins and Dawson’s materialism scale.
Use Bruner, Hensel and James’ the Marketing Scales Handbook or your local (electronic) library to find at least two other materialism scales. Compare the scales you have found with the Richins and Dawson scale.

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