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a. Provide an overview of the dimensions and elements of Richins and Dawson’s materialism scale .
b. Use Bruner, Hensel, and James’ the Marketing Scales Handbook to find at least two other materialism scales. Compare the scales you have found with the Richins and Dawson scale.
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a Dimensions acquisition centrality acquisition as the pursuit of happiness a...View the full answer
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Related Book For 
Research Methods for Business A Skill Building Approach
ISBN: 978-1119942252
6th edition
Authors: Uma Sekaran, Roger Bougie
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