1. Firms differ, often substantially, in their organizational structures even within the same industry. What accounts for these differences in their approaches?
2. Discuss the benefits gained in adopting a matrix approach in terms of organizational structure.
3. Video Collaboration Studios (VCS) is continually growing new studios globally. The immersive environment created by VCS allows employees to connect face to face from any part of the world as if they were in the same room. These studios greatly reduce the need for travelsaving money and time and reducing carbon footprint. What factors are overlooked?
4. Is there more to the "not-invented-here" syndrome than simply hurt feelings on the part of those who believe they are being dictated to by headquarters?
5. How can systems that are built for global knowledge transfer be used as control tools?
6. "Implementers are the most important country organizations in terms of buy-in for effective global marketing strategy implementation." Comment.