Question: First, choose two competing companies in the same market, e . g . soft drinks, brand management, financial services, etc. As much as possible, try

First, choose two competing companies in the same market, e.g. soft drinks, brand management, financial services, etc. As much as possible, try to ensure that this is a comparison of companies that do similar things. Two companies that produce motorcycle tires could be a great choice while a company that produces bicycle tires and a motorcycle tire company would be an awkward pair.Second, review and take notes on how each company uses social mediawhenever possible compare on at least two platforms (Twitter, Facebook, Instagram, etc)Third, briefly review your own social media usage on those same platforms (if possible)Fourth, prepare a brief (1:30-2:00 minutes) long presentation in which you talk about how each company projects an online presence through social media and at least briefly discuss how personal and professional uses of social media differ. You will share your findings in class on the day it is due.Finally, upload your notes/impressions for the presentation to Blackboard and come to class on the due date prepared to speak.

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