Question: First present the different steps that lead to the matrix Market attractiveness / Competitive advantage 3; [6 marks] 2. Next, cite and then briefly explain

First present the different steps that lead to the matrix "Market attractiveness / Competitive advantage" 3; [6 marks] 2. Next, cite and then briefly explain two variables of each of these two components [two variables for the attractiveness component and two variables for the competitiveness component] 3. Then detail the three categories of markets that can be identified internationally by a company [5 points] (You can take the example of Konica Minolta or Bosh Security Systems presented in class or another example of your choice to illustrate your presentation for the 3 sub-questions above ). 4. Finally, in a few lines, you will discuss the practical interest of such a matrix. [5 points]

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