First, read Chapter 13 in the text and watch the following commercials located in Readings and Resources:

Samsung x Beijing 2022: Proud Sponsor of a World Coming Together

Oreo Fiercely Together

Love Leads to Good: P&G #LeadWithLove | Olympic Games Tokyo 2020

Next, choose one of the three commercials, and in your initial post to the discussion, address the following:

What segment of the Olympic audience was the advertiser trying to reach?

Did your chosen ad use an athlete endorsement? If it included an endorsement, do you think the ad would have been as effective without it? If it did not include an endorsement, would including one have made the ad more or less effective? What athlete would you have featured? Explain your reasoning.

Was the objective of the commercial demand, education, image, or a combination? Do you think the commercial was an effective promotion for the advertiser? Why or why not?

Be sure to identify which commercial you chose in your post.