First, save this as a Word document on your computer so that it doesnt disappear in cyber land.

Second, assume the role of a Marketing Consultant. Provide your answer following each question.

Higher grades will reflect depth of analysis application of theory into measured recommendations.

As this is an individual assignment NOT a group project, there should be ZERO evidence of plagiarism.

Make recommendations applicable to when the case was based (2016), and, what was known at that time.

1. Recommend for Detroit Bikes a Reason-for-Being, three Beliefs that define how they should do business, also, clear and specific Big Picture goals with key milestones to achieve in 3 years? (4 / 20)