Question: Fischer Coffee has a rewards program for loyal customers. After a certain number of purchases, Fischer Coffee sends a customer a gift card for use

Fischer Coffee has a rewards program for loyal customers. After a certain number of purchases, Fischer Coffee sends a customer a gift card for use within a two

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month perio This example demonstrates which of the following?

Consumers are loyal only to companies that have low prices.

Consumers are loyal to companies that have rewarded their loyalty with a gift card.

CRM thanks all customers for their business with a rewards card.

CRM techniques focus on rewarding all customers.

Fischer Coffee has a rewards program for loyal customers. After a

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