Question: Ace Hardware has a rewards program for loyal customers. After a certain number of purchases, Ace sends a customer a gift card to be used

Ace Hardware has a rewards program for loyal customers. After a certain number of purchases, Ace sends a customer a gift card to be used within a two-month period. This example shows that _______.

a.

CRM thanks all customers for their business with a rewards card

b.

consumers are loyal to companies that have rewarded loyalty with a gift card

c.

consumers are only loyal to companies that have low prices

d.

CRM techniques focus on rewarding all customers

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