Question: Ace Hardware has a rewards program for loyal customers. After a certain number of purchases, Ace sends a customer a gift card to be used
Ace Hardware has a rewards program for loyal customers. After a certain number of purchases, Ace sends a customer a gift card to be used within a two-month period. This example shows that _______.
| a. | CRM thanks all customers for their business with a rewards card | |
| b. | consumers are loyal to companies that have rewarded loyalty with a gift card | |
| c. | consumers are only loyal to companies that have low prices | |
| d. | CRM techniques focus on rewarding all customers |
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