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Question 12 pts

1. YouTube is not considered a social media platform.

True

False

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Question 22 pts

2. By CoverGirl reading posts of fans reactions after the announcement, they were practicing social media monitoring.

True

False

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Question 32 pts

3. Social media has the potential to revolutionize the way organizations communicate with stakeholders.

True

False

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Question 42 pts

4. While businesses use social media for marketing, it has not created a shift in the advertising business from a mass-media model to a conversation-based model.

True

False

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Question 52 pts

5. The best social media plan for any business is to create accounts on all social media platforms and post as often as possible.

True

False

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Question 62 pts

6. Social media allows businesses to ________________________________.

a. share experiences quickly and with large numbers of people.

b. listen to what their customers are saying about them.

c. measure how marketers meet and interact with customers.

d. All of these

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Question 72 pts

7. The official photographs from James Charles campaign are __________ media, while their social media posts announcing the campaign are __________ media, and comments on those posts are __________ media.

a. owned, earned, earned

b. paid, owned, earned

c. paid, owned, owned

d. owned, paid, earned

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Question 82 pts

8. Katy Perrys Instagram post generated a high volume of new follows for Charles Instagram page. What social media metric would deem the post a success because of these results?

a. buzz

b. influence

c. participation and engagement

d. interest

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Question 92 pts

9. Prior to joining CoverGirls So Lashy campaign, James Charles was primarily a __________ on social media.

a. creator

b. critic

c. collector

d. spectator

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Question 102 pts

10. If CoverGirl posted on one of their social networking pages asking fans to vote for candidates for the next new face of CoverGirl, this would be an example of __________.

a. networking evaluation

b. social media monitoring

c. social commerce

d. crowdsourcing