Question: Following the four points to include in a win-back message (page 99) , create a voice or email message to respond to a customer who
Following the four points to include in a win-back message (page 99), create a voice or email message to respond to a customer who has been a patron of your taco restaurant for the past five years but now says he will not come back because. She claims that during the last three times she has been at the restaurant the service has been poor. The hostess has ignored her, the waitress was rude and the food had to be sent back. Make sure you:
- Acknowledge the customer's past patronage
- Acknowledge the mistakes that were made
- Provide a meaningful financial gift or incentive to return (make sure you emphasize the incentive/gift to grab attention!)
- Point out the improvement and changes made since the customer's decision to stop buying
- Emphasize the ease with which the customer can re-engage and place another order.
Minimum of 300 words
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