For 80 years Boeing functioned as an association of engineers, an aerospace giant that builds some of the most advanced aircrafts. But Boeing is now plagued by serious safety issues. Once driven by engineers Boeing came to be driven by finance with a culture that valued ROl over everything else. The Dreamliner was running years behind schedule and Boeing's top management pressured production managers to deliver in time, ignoring issues raised by employees. Management told the production team to install defective equipment to make it "appear to the Airline buyers, shareholders and top management that the work is being performed on schedule". Fearful assembly workers filed a dozen safety complaints in anonymity, describing defective parts, ambiguity or lack of instruction. A production manager's superiors threatened and penalised her after she reported wire bundles rife with metal shavings installed on planes. Much effort was spent in fixing someone else's error. Sales blamed production for delays, who in turn, blamed procurement for bringing in defective parts. Experienced Boeing engineers learnt in dismay that software-development tasks were outsourced to recent college grads earning as little as $9 an hour. "This airplane is designed by clowns who in turn are supervised by monkeys,\" an employee wrote. Between 2018-19 two deadly crashes happened, involving the Lion Air jet 737 Max 8 and Ethiopean Airlines 737 Max 9, killing all people on board later traced to software issue. Boeing had trumpeted the 737 Max as offering a "seamless\" transition from previous models. But Boeing had not even explained to the Airline pilots that a new type of software to automate the plane's functions had been installed. The software, known as MCAS, overrides pilot control inputs counteracting pilot's manoeuvres, unless it is switched off. One pilot expressed dismay that \"the airlines would have pilots flying without training...to understand the highly complex systems that differentiate this aircraft from prior models\". Boeing knew of test pilots' concerns but hushed it up. When confronted, Boeing executives said "Look, we didn't include it because we have a lot of people flying on this and we didn't want to inundate you with information." With all of the Max planes now grounded, Boeing's first priority is developing a fix. Use a relevant framework to discuss what steps must Boeing adopt to resolve its issues