For a bakery specializing in global pastries and luxury cakes: For a marketing plan:

What sort of special offers can be used to entice the customer to try the bakery.

What type of marketing materials are need to promote the new business, such as website, print brochures, business cards, catalogs, etc.,

What type of promotion strategy should the bakery use for a marketing plan? How to reach new customers, such as tv ads, trade shows, conventions, press releases, online advertising, event marketing. Consider each alternatives and which will be most affective to reach the target audience.