Most companies need an online marketing Strategy. For a bakery specializing in global pastries and luxury cakes
Question:
Most companies need an online marketing Strategy. For a bakery specializing in global pastries and luxury cakes
Online Marketing Strategy
Like it or not, most customers go online these days to find and/or review new products and/or services to purchase. As such, having the right online marketing strategy can help the company secure new customers and gain competitive advantage. The four key components of an online marketing strategy are as follows:
Keyword Strategy: Identify what keywords would like to optimize the website for.
Search Engine Optimization Strategy: Document updates need to the website so it shows up more prominently for top keywords.
Paid Online Advertising Strategy: Write down the online advertising programs to use to reach target customers.
Social Media Strategy: Document how to use social media websites to attract customers.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen