What factors in an evaluation of the external environment might have led P&G to pursue the Tide Cleaners initiative? What other factors should it consider as it further develops and promotes Tide Cleaners?

With the Tide Cleaners venture, P&G is responding to consumers' choice to spend their money on a service to realize the benefit they seek rather than through the purchase of a product. What other industries are - or should be - taking a similar approach? Discuss and then respond with your group's top industry pick that will be successful, and give at least one reason why you think it will be successful.

Answer rating: 100% (QA)

Factors in the evaluation of the external environment that might have led PG to pursue the Tide Cleaners initiative include 1 Consumer Behavior Shifts PG likely observed a trend where consumers are in... View the full answer