Question: For a brand name to be effective, it needs to be: Multiple Choice a catchy, tongue - twisting phrase. easy for consumers to recognize and

For a brand name to be effective, it needs to be:
Multiple Choice
a catchy, tongue-twisting phrase.
easy for consumers to recognize and remember.
generic, so it can be applied to as many products as possible.
a visual image containing human characters.
associated with a sports or movie superstar.
For a brand name to be effective, it needs to be:

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