Question: For a CVP to be effective, it needs to be sustainable. In other words, this means that you must be able to measure it in

For a CVP to be effective, it needs to be sustainable. In other words, this means that you must be able to
measure it in monetary terms
offer better value than competitors
execute it for a considerable length of time
prove it is better than other market offerings
For a CVP to be effective, it needs to be sustainable.

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