Question: For a serial acquirer (such as Microsoft), what is primarily under other intangible assets in the balance sheet? A. The revaluation, or write up, of
For a serial acquirer (such as Microsoft), what is primarily under other intangible assets in the balance sheet? A. The revaluation, or write up, of the target firm's assets from book to market values B. Cumulative investment in R\&D minus amortization. C. The estiamted value of brand capital D. The estimated value of key employees ("human capital")
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