Question: for b Recommend which strategy you would prefer and justify your decision This means: you now have 4 growth strategies for Zara. Which one of

for b

Recommend which strategy you would prefer and justify your decision

This means: you now have 4 growth strategies for Zara. Which one of these would you suggest to do? and yes, how would you explain that in relation to ZARA. Why do you think this would be the best growth strategy for ZARA

1) Imagine the apparel retailer Zara is planning to develop their business in the future. They have a strategy meeting to develop possible options. So far their product line includes clothing, accessories, shoes, swimwear, beauty, and perfumes. To structure the discussion, they use the product/market expansion grid (also called Ansoff matrix) to identify future company growth opportunities. a) Formulate one example for each of the 4 strategies you would suggest for the example of Zara. (20 marks). DO NOT focus so much on the official definition of the strategies, but how this can be applied to the case of Zara. Products Existing New Existing Market Penetration Strategy Product Development Strategy Markets MEN Market Development Strategy Diversification Strategy b) Recommend which strategy you would prefer and justify your decision. (10 marks)

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