Question: I need the answer as soon as possible Please. The assignment consists of 3 short answer questions. You are supposed to answer all three questions.

I need the answer as soon as possible Please.

I need the answer as soon as possible Please. The

The assignment consists of 3 short answer questions. You are supposed to answer all three questions. Each question can get 30 marks. The length of your answer should be 700 words (ca. 2 pages). This means you have to focus on quality and not quantity. Have a close look at the question, and what is exactly required from you. Have a cover page (which does not count for the length of your answer paper) at the front of your submission, with the course name, the midterm exam, and your name on it. 1) Imagine the apparel retailer Zara is planning to develop their business in the future. They have a strategy meeting to develop possible options. So far their product line includes clothing, accessories, shoes, swimwear, beauty, and perfumes. To structure the discussion, they use the product/market expansion grid (also called Ansoff matrix) to identify future company growth opportunities. a) Formulate one example for each of the 4 strategies you would suggest for the example of Zara. (20 marks). Do NOT focus so much on the official definition of the strategies, but how this can be applied to the case of Zara. Products Existing New Existing Market Penetration Strategy Product Development Strategy Markets New Market Development Strategy Diversification Strategy b) Recommend which strategy you would prefer and justify your decision. (10 marks)

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