for consumer behavior class

2. "yes, we cost more, but it's worth it!" is an example of what type of appeal a. Two-sided b. Fear c. Emotional d. None of the stated options Perceived justice refers too? a. Word of mouth discussions related to a complaint by a consumer and its resolution b. Consumers perception that s/he was treated fairly during the complaint resolution process C. The gap between What a complaining consumer expected to get in compensation and what s/he got d. Consumer complaining to a third party such as a judge